Use cases and benefits.

Veltis works alongside the people who carry a pharma brand: the brand team, the insights team, the field force and the medical, legal and regulatory reviewers who sign off their work. Start with the situation you are in, or find your role.

The brand website is due a fresh look

Who it helps Brand lead, digital team, agency

The problem

The brand site has been live for years. The label has moved on, competitors have relaunched, and physicians now use AI to search for medical information before they reach your pages. The agency says the site is fine, but nobody on the brand team has an independent view of what is out of date, what is missing or what AI engines can read.

Industry evidence35% of US physicians used AI for literature search in January 2026, up from 22% in April 2025 (3,151 physicians, 15 specialties). Doximity, 2026

How Veltis tackles it

We capture every public page of your site and your competitors’ sites. Ten leading AI models read each page, and every page is scored on 44 checks across eight criteria. Every flag quotes the page text behind it, and the fixes are ranked by the points they recover and the effort they take.

What your team gets

A ranked fix list to take back to the agency, page guides and anchored HTML patches it can act on, and a re-score when the work lands, so you see what moved.

Read about Veltis Intelligence

InYour site and your competitors’ sites, every public page

The Veltis process

Veltis Intelligence44 checks, 8 criteria

Ten leading AI models read each page

The way patients and physicians reach it. Can each model reach the page, read it, trust it and recommend it? Every flag quotes the page text behind it.

Model names and marks belong to their owners.

OutFixes ranked by points and effort, page guides for the agency, and a re-score that shows what moved
How the work flows:
  1. Capture your site and competitor sites
  2. Ten leading AI models read every page the way patients and physicians reach it
  3. Score each page on 44 checks across four gates: reach, read, trust and recommend
  4. Rank the fixes by points recovered and effort
  5. The agency fixes pages from page guides
  6. Re-score to show what moved

AI answers before your website does

Who it helps Brand lead, digital team, agency

The problem

Physicians and patients now get an AI answer before they reach a brand site, and few of them click through. Your analytics cannot show what the AI read, what it skipped or where a competitor’s page answered instead.

Industry evidenceGoogle shows an AI Overview on 48.7% of health care searches, and AI engines send pharma and biotech sites 0.59% of their traffic. Conductor, 2025

How Veltis tackles it

Ten leading AI models read every public page of your site and your competitors’ sites. For each page, Veltis shows whether the models can reach it, read it, trust it and recommend it. Coverage Index shows which page types peer brands offer that your site does not.

What your team gets

A page-by-page view of what AI engines can use from your site, the gaps against peer brands, ranked fixes for the agency and a re-score when the work lands.

Read about Veltis Intelligence

How the work flows:
  1. A physician or patient asks an AI engine
  2. Ten AI models read every public page of your site and your competitors’ sites
  3. Each page is checked: can the models reach it, read it, trust it and recommend it
  4. Coverage Index shows the page types peer brands offer that you do not
  5. Ranked fixes go to the agency
  6. A re-score shows what moved

You are signing a new agency engagement

Who it helps Brand lead, agency, MLR reviewers

The problem

A new agency brings new people, new templates and a learning curve. Pages reach medical, legal and regulatory review with avoidable problems: a claim without its context, safety information too far from the benefit, a broken link. Every round of comments adds days to an approval cycle that is already long.

Industry evidenceSteps before MLR review add between five and 150 days to each asset. Veeva

How Veltis tackles it

Add Veltis to the engagement. Every page the agency delivers is checked against the same 44 checks and the US promotional rulebook of 131 rules before it goes to MLR review. Each flag quotes the page text and comes with a proposed fix the agency can apply.

What your team gets

Pages that reach MLR review with the avoidable problems already fixed, flags that quote the text behind them, and one shared standard for the brand team and the agency.

Read about Veltis Intelligence

How the work flows:
  1. Capture the brand and competitor sites, every public page
  2. Run the Intelligence audit: 44 checks across 8 criteria and the US promotional rulebook
  3. Give the agency a worklist of quoted flags, ranked fixes, page guides and HTML patches
  4. MLR reviewers assess the flags and proposed changes
  5. The agency applies the reviewed changes
  6. Re-score the updated pages

Your content is made in house

Who it helps In-house content and digital teams

The problem

Your team knows the brand better than any agency, and the volume of content keeps rising. Review time does not grow with it, and few teams have time to compare each release with what peer brands publish.

Industry evidenceUS content production rose 29% in 2023 over the year before. Veeva

How Veltis tackles it

We set up the checks and peer benchmarks with your team. Each release is scored on the same 44 checks, and Coverage Index shows which page types peer brands offer that your site does not.

What your team gets

A consistent check on every release, drafted fixes as anchored HTML changes, and a regular benchmark against peer brands, all before MLR review.

Read about Veltis Intelligence

How the work flows:
  1. Audit your brand pages and peer pages on 44 checks across 8 criteria
  2. Coverage Index compares page types with peer brands
  3. Get ranked edits with quoted flags, page guides and anchored HTML patches
  4. MLR reviews the flags and proposed edits
  5. Your team applies the reviewed changes
  6. Re-score the updated pages

Launch positioning with twenty candidates

Who it helps Brand lead, insights team

The problem

The launch team has twenty candidate positionings in a crowded market. Primary research can test a few, advisory boards hear from a handful of physicians, and every concept the agency develops costs money. Choosing which few to test is itself a guess.

Industry evidenceTwo-thirds of new drug launches fall short of expectations in their first year on the market. McKinsey

How Veltis tackles it

Every candidate goes through hundreds of simulated interviews between an AI interviewer and AI physician personas across the segments of your market, from early adopters to skeptics. Results are scored by segment, with the transcripts behind them.

What your team gets

The three or four candidates that held up, ready for agency development and for confirmation with real physicians in primary research.

Read about Veltis Foresight

How the work flows:
  1. Finish the Intelligence audit of your brand and competitor sites
  2. Bring your positioning candidates
  3. Foresight runs hundreds of simulated physician interviews across segments
  4. The candidates are ranked
  5. Your team chooses the shortlist for agency development and primary research

A competitor launches next quarter

Who it helps Brand lead, insights team, sales leadership

The problem

A competitor launches next quarter. You don’t know which of your messages will hold, which physician segments are most exposed, or what the field should say when the competitor’s data comes up.

Industry evidenceHalf of the physicians who still see reps meet with three or fewer companies. Veeva Pulse, 2024

How Veltis tackles it

We build the competitor’s evidence and expected positioning into the study brief, then test your messages against it in hundreds of simulated physician interviews. Each segment is scored, so you see where your message holds and where it needs work.

What your team gets

The messages that hold, the segments that need attention and a field brief, in time to brief the reps before the launch.

Read about Veltis Foresight

How the work flows:
  1. Finish the Intelligence audit of your brand and competitor sites
  2. Brand and insights teams define message candidates for the new situation
  3. Foresight runs hundreds of simulated physician interviews across segments
  4. Get a ranked shortlist of messages and positioning
  5. Your team shapes the field brief and takes messages to review

A guideline update is expected

Who it helps Brand lead, medical affairs, insights team

The problem

A treatment guideline update is expected. It could move physicians toward your brand or away from it, and by the time the update is published, the brand plan is already behind.

How Veltis tackles it

Your medical and brand teams define the expected change. We build it into the study brief and test your messages against it in hundreds of simulated physician interviews, segment by segment.

What your team gets

A view of which messages hold under the new guidance and which segments need a different conversation, so the brand plan and field messages reach MLR review before the guideline lands.

Read about Veltis Foresight

How the work flows:
  1. Medical and brand teams define the change and draft message candidates
  2. Finish the Intelligence audit of your brand and competitor sites
  3. Foresight tests the candidates in hundreds of simulated physician interviews
  4. Candidates are ranked and the team selects what to review
  5. MLR reviews the messages
  6. Approved messages go to the field

Launch in ninety days

Who it helps Sales training, first-line managers

The problem

The launch is ninety days away. Every rep needs to deliver a new message under objection, and the first real rehearsal must not happen in front of a physician.

Industry evidence45% of US physicians are accessible to biopharma reps, down from 60% eighteen months earlier. Veeva Pulse, 2024

How Veltis tackles it

We build AI physician personas around your product and the prescribers your reps find hardest. Every rep practices the launch message in spoken calls at Relaxed, Standard or Tough difficulty, scored on five weighted dimensions.

What your team gets

A scorecard for every rep after every call, guidance managers can coach from, and the 90-Day Field Readiness Challenge built around your launch.

Read about Veltis Coach

How the work flows:
  1. The training team sets the practice focus for the launch conversation
  2. Reps choose Relaxed, Standard or Tough difficulty
  3. Reps practice the call with an AI physician
  4. Each call gets a scorecard on five weighted dimensions
  5. Rep and manager review it together and choose the next focus
  6. Coaching priorities are set before launch

New hires before the first field ride

Who it helps Sales training, first-line managers, new reps

The problem

New reps finish product training knowing the science. Turning it into a confident physician conversation takes practice, and field time with a manager is scarce. Too often the manager learns where the rep struggles only on the first ride.

Industry evidence74% of commercial and training leaders believe some of their field force uses unapproved content or messaging. ACTO, 2023

How Veltis tackles it

The new rep practices AI role-play calls as often as needed, from Relaxed to Tough. Every call ends with a scorecard on five weighted dimensions and guidance on what to work on next.

What your team gets

A rep who arrives at the first field ride already practiced, and a scorecard the manager can coach from.

Read about Veltis Coach

How the work flows:
  1. A new rep prepares for the field
  2. The rep practices AI role-play calls at Relaxed, Standard or Tough difficulty
  3. Each call gets a scorecard on five weighted dimensions
  4. The manager and rep choose a coaching focus and practice again
  5. The rep goes on the first field ride, coached by the manager

An objection that keeps coming back

Who it helps Sales training, brand team, first-line managers

The problem

The same objection keeps coming up in the field. Managers hear about it one call at a time, and the brand team can’t tell whether the reps need practice or the message needs work.

Industry evidenceMessage problems in the field are mostly found by word of mouth (39%) or sales-manager feedback (38%). ACTO, 2023

How Veltis tackles it

Turn the objection into a Coach scenario. Every rep practices the answer against an AI physician who raises it, and every call is scored, so managers see who handles it and who needs more practice.

What your team gets

A team that has rehearsed the hard answer, and practice evidence the brand team can use to decide whether the message itself needs sharpening.

Read about Veltis Coach

How the work flows:
  1. A manager identifies the recurring objection from field reports
  2. Reps practice the answer in Coach
  3. Each call gets a scorecard
  4. The manager reviews it with the rep and chooses the next action
  5. More practice for the rep, or the message question goes to the brand team

A physician brings an AI answer to the call

Who it helps Sales training, first-line managers, medical information

The problem

Patients arrive with answers from AI chatbots, and physicians bring those answers into the conversation. A rep who improvises a correction risks going beyond approved material, and the first time it happens is usually in front of the physician.

Industry evidence48% of physicians say their patients use AI tools such as ChatGPT before a consultation (over 1,000 physicians). Sermo, 2025

How Veltis tackles it

We build a practice scenario around the misconception your field hears. The AI physician raises it, and the rep practices the approved answer and the medical information referral at Relaxed, Standard or Tough difficulty. Each call is scored on five weighted dimensions.

What your team gets

Reps who answer an AI-sourced claim with approved material, and a scorecard the manager can coach from.

Read about Veltis Coach

How the work flows:
  1. A patient gets an answer from an AI chatbot
  2. The physician raises it on the call
  3. The rep practices the approved answer and the medical information referral
  4. An improvised correction is marked down
  5. Each call gets a scorecard
  6. The manager coaches from it

What each team gets.

The problem each team faces, what Veltis does about it and what lands on your desk.

Brand and marketing leads

You own the outcome. Your agency owns the production.

Veltis Intelligence · Veltis Foresight

Brand leads and marketing directors brief an agency of record, approve the work and answer for the results. Between the brief and the launch, the message passes through many hands, and the brand team rarely gets an independent view of what actually shipped.

  • Intelligence scores every page your agency delivers on 44 checks and shows which messages lost their context, where compliance flags sit and how AI engines read the site
  • Benchmarks against your competitors, page type by page type, so you can see where the agency's work leads and where it lags
  • Foresight tests candidate messages with simulated physicians before you pay for concept development, so the agency develops the ideas that held up
  • A ranked improvement brief you can take into the next agency review, with page guides the agency can act on the same day

You receive A site overview, page-level findings with quoted evidence, competitor benchmarks and an improvement brief during the 90-day program.

In-house content and digital teams

Your own work, reviewed automatically.

Veltis Intelligence

Many companies now produce brand content in house. The team knows the brand better than any agency, but it also reviews its own work, and internal review rarely has time to compare every release with the rest of the market.

  • We set up the rules, checks and peer benchmarks with your team, aligned to your standards and your review process
  • Every release is scored against the same framework, so the team sees what to fix before medical, legal and regulatory review
  • Coverage Index shows the information patients and physicians expect on each page type, compared with peer brands
  • Re-scoring after each change shows what moved, rule by rule, and feeds the baselines the next release is measured against

You receive An automated review of every release, page guides and drafted rewrites as anchored HTML changes, and a quarterly benchmark against peers.

Insights and market research

Twenty candidates in. Three worth the research budget.

Veltis Foresight

Insights teams are asked to test more messages, positionings and scenarios than any primary research budget can cover. Advisory boards are small, primary research takes weeks, and the market moves in between.

  • Run structured interviews between an AI interviewer and AI physician personas drawn from your market, in hours rather than weeks
  • Narrow the candidate list to the messages and scenarios that deserve primary research, and arrive with sharper questions
  • Run the same physicians through a guideline update, a competitor launch or a new data readout, and see which segments move
  • Every number traces to a transcript and a logged persona draw, and every study exports to a seven-sheet Excel workbook

You receive An aggregate report by segment, every transcript, and a recommendation on which questions to confirm with human research.

Sales training and commercial excellence

Launch readiness you can measure.

Veltis Coach

Every launch plan says reps will practice the new message before they use it. Delivering that practice across a field force, and knowing whether it worked, is the hard part. Skills taught at a cycle meeting fade within weeks without repetition.

  • Every rep practices spoken calls with an AI physician built from five persona dimensions, in scenarios cloned for your brand and therapy area
  • Ten call dimensions scored on one 0 to 10 scale, aligned to your competency framework, with the reasoning and transcript moments behind every mark
  • Readiness Improvement tracks individuals and teams over time on matched scenarios
  • Messaging Insights shows which messages and objections create difficulty across the field force, so the message can be sharpened before launch

You receive The 90-Day Field Readiness Challenge, a scenario library for your brand, and readiness, coaching and messaging views across the team.

First-line managers

Coach where it counts.

Veltis Coach

A first-line manager carries eight to twelve reps and gets a handful of field rides with each per year. Deep skills coaching is squeezed into the drive between calls, and the first real rehearsal of a new message happens on a customer.

  • Coach handles the repetition: unlimited practice at a difficulty the manager sets, with no cost to a real relationship
  • Coaching Priorities shows dimension-level gaps per rep, so field-ride time goes to the real weakness
  • Each rep's guidance is tied to the moment in the transcript where the call turned, ready for the manager's next conversation
  • Compliance mode, scenario boundaries and role lock are built to keep practice inside the rules reps follow in the field

You receive A team readiness view, per-rep coaching priorities and annotated transcripts of the calls that matter.

Medical, legal and regulatory reviewers

Flags with evidence, never verdicts.

Veltis Intelligence · Veltis Coach

Reviewers check promotional content against medical, legal and regulatory requirements, often under tight deadlines. They need to know what changed, what rule it touches and where the evidence is, without reading every page from the top.

  • Every Intelligence flag cites the rule and quotes the page text behind it. If a rule cannot reach a verdict from the page, the result is recorded as not measured
  • A US promotional rulebook of 131 rules in 48 obligations, plus page claims checked against the FDA-approved label, including omissions
  • Twenty hard-flag rules cap a page's score whatever else it earns, so the serious findings surface first
  • In Coach, compliance mode requires safety information to be acknowledged before a practice call proceeds, and every session is transcribed for review

You receive Flags for your decision, organized by rule and page, with the quoted evidence beside each one.

Agency partners

Prove the work. Fix pages faster.

Veltis Intelligence

Agencies that work with Veltis clients see the same findings the brand team sees. With the client's permission, agencies can use Intelligence to pre-check pages before medical, legal and regulatory review and to show the client what the work achieved.

  • Page guides and drafted rewrites arrive as precise, anchored HTML changes, so the team knows exactly where each edit goes
  • Re-scoring after changes shows the client what moved, rule by rule
  • Coverage and compliance findings before MLR review mean fewer rounds of comments afterwards
  • Benchmarks against competitor pages give the agency a shared, evidence-based agenda with the brand team

You receive Access to the client's findings, page guides and re-scores, with the client's permission.

Tell us the question on your desk.

A website that needs an independent read, a decision that needs testing or a field force that needs practice. We scope the next step with you.